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How Austin Went from ZERO Tattooing Experience to Making $6,000/Month in Just 12 Weeks
Without a traditional offline apprenticeship - here's how he did it
But first - hey.
I’m Brandon.
I’ve been tattooing for over ten years, and I own my own tattoo studio here in Tennessee.
You might know me from my tattoo tutorials on YouTube, but what you might not know is that I lead Tattooing 101’s private coaching program, where I personally mentor a small group of up-and-coming tattoo artists looking to build their skills – and their businesses – fast.
And that’s where I met Austin.
Before Tattooing 101, Austin was Already Deep into the Art World...
Working for himself as a freelance artist and muralist.
But it was a feast-and-famine lifestyle...
And he wanted to escape it to pursue his dream of becoming a tattoo artist.
Every time he talked to pro tattoo artists about getting started, they all told him he needed to start with a traditional apprenticeship.
That meant giving up his regular income, which he couldn’t afford to do. With bills to pay and people depending on him, he was stuck, trying to figure out how to make his tattoo dream happen.
Learning online and moving at his own pace caught his eye. It was just the kind of option he needed.
He Loved That Tattooing 101 Laid It All Out for Him:
From the right materials to buy to clear exercises to practice. Everything was organized and clear, making it easy for him to dive right in.
That’s when he decided to take things to the next level and begin private coaching.
And Within a Few Months, He Opened His Own Studio Making $6,000/Month with Aspiring Artists Coming to His Studio, Asking Him for Apprenticeships.
Here’s exactly what he did…
Austin’s 12-Week Roadmap
Over the course of 12 weeks, Austin followed a detailed plan that would build his design skills, his tattooing skills, and his dedicated fanbase using simple but effective marketing techniques.
Phase 1
Drawing Calendar
Austin first followed a drawing calendar with references me and Nathan handpicked for students to master the most popular elements in tattooing.
Each day, he would draw five to six tattoo designs, with each day focusing on one element. For example, five roses, five snakes, or five eagles.
Phase 2
Tattooing Calendar
In addition to the drawing calendar, Austin also followed a tattooing calendar. For the first several weeks, this meant knocking out the fundamentals by completing daily tattooing drills we provided to him.
He practiced tattooing lines, curves, and basic shapes, as well as packing and different shading techniques on fake skin.
We also provided a list of all the materials he would need in order to get started so he could know he was getting high-quality equipment that would support his work.
Phase 3
Marketing as a Tattoo Artist
We didn’t want to stop at simply helping grow his drawing and tattooing skills. We wanted to make sure that he was ready to operate as a business the moment he was ready to start taking on clients. That is why our private coaching program includes a large focus on building a community around yourself as a tattoo artist.
Austin learned how to use Instagram to create his own private online community where he could connect with potential customers, answer their questions, and show off his work.
This completely eliminated the guessing game of posting to Instagram and hoping the algorithm would push his art to the right people. Instead, the control was put back in his hands while allowing him to build personal connections with people in his area.
By building this relationship with his audience through the posting schedule and sample posts we provided inside the program, he found a dedicated following.
These are the people who now immediately think of him when they decide to get tattooed – and who in turn invited their own friends to the group to connect them with Austin.
With his skills and audience growing quickly, we then took Austin step-by-step through the process of setting up her business. For most tattoo artists, this is the most intimidating part.
This meant:
- Creating an online calendar for clients to book themselves into his schedule using automated systems.
- Setting up online payments to collect deposits automatically before clients made a booking.
- Going completely digital with his appointments diary so that he could manage all his bookings from his phone, send out automated reminders to reduce no shows and streamline his entire business.
- Turning his portfolio into an online lead generation tool so that he could collect prospects contact information and email them about upcoming promotions and market to them until they were ready to become clients.
- Building a professional business page on Facebook.
- This enabled him to build a strong relationship with his audience. Not only did this lock out his competition but made it 10x easier to fill his calendar without destroying his profits by offering frequent discounts.
- Not only did this generate a ton of new business but it invited them to bring him more clients and for them to keep coming back resulting in over 70,000 in revenue within his first 3 months of business.
For Each Step of the Way, We Provided Detailed Tutorials as Well as All the Links He Needed.
This took out all the online searching and confusion that normally goes into starting your own tattoo business.
Because all the guesswork was taking out of the process, Austin could focus more heavily on spending time tattooing and connecting with customers.
Throughout each of the three phases...
Austin Joined Both Group Coaching Calls with Other Students as Well as Individual Calls with Me AND Nathan.
During these calls we looked at his designs and tattoos together, and he received immediate feedback on his work and personalized advice on how to improve.
These real-time sessions made sure he developed her tattooing technique correctly from the get-go. Instead of accidentally picking up bad habits, the immediate feedback allowed him to correct his approach on the spot and sharpen his skills fast.
Beyond our live coaching calls, he was of course encouraged to message anytime he needed additional help or advice.
And his results were nothing short of amazing.
In December of 2022...
Just weeks after starting the coaching program, he did his first-ever tattoo on human skin.
And by February of 2023...
He was tattooing full-time in his own studio, in complete control of his schedule, and booked out well in advance.
At first, Austin’s goal was to make $3,000 a month tattooing.
But during his first flash tattoo event, he nearly pulled in that amount in just one weekend.
Today, Austin works 4 days a week, making $6,000 a month from tattooing alone – with no more side gigs or outside work. And now he’s come full circle, mentoring a new artist under his wing.
Hear Austin’s Story
If you would like to see results like this for yourself, book a call now and see if private coaching is the right fit for you.
Book Your Breakthrough Coaching Session for Free
Here's What to Expect as a Private Coaching Student
12-Week Roadmap
Get a clear picture of what you’ll be doing every step of the way along with all the tattooing drills and to-do lists you need
Drawing Calendar
Use hand-picked references from me and Nathan to quickly learn how to draw the most popular tattoo designs from scratch.
Tattooing Calendar
Stay on track with your goals by separating your practice time into technique drills, work on fake skin, and tattooing your first clients.
Content Calendar
Social media doesn’t have to be a second job. This calendar will let you know what to post – and when – along with sample captions so you can build an online community around your art without having to be glued to your phone.
Client Tracking Systems
Get more customers through the door and turn those customers into life-long clients. These pre-built referral and rewards systems will make sure your clients come back to you for more tattoos.
Client Acquisition System
Getting in touch with potential clients is important to building a business that keeps you booked out for weeks in advance. Here, we’ll show you how to build a client list fast and encourage them to book in with you.
Weekly Calls with Nathan & Brandon
Ask questions, receive feedback, and get personalized advice with unlimited access to our professional tattoo artists.
Messenger Access to Mentors 24/7
The key to improving fast is getting immediate answers to your questions so you can apply corrections right away. With 24/7 mentor access, you’ll never be stuck again.
Personalized Video Feedback
When you send your artwork to our tattoo artists, you’ll get personalized feedback with actionable steps you can use to improve with every tattoo you do.
Done For You Templates
Designing business assets like business cards and Sketchbook covers can be hard if you aren’t a professional graphic designer. Instead, use these plug-and-play templates to make personalized business cards in minutes.
Flash Day Launch Kit
Launch your career with a flash day that brings in dozens of customers in just a few hours. We’ll give you all the social media posts you need, as well as a how-to guide to make sure your flash day is a success.
Bonus 1
Access to the Tattooing 101 Alumni Group Chat
When you finish the coaching program, you’ll be added to a group chat filled with successful Tattooing 101 graduates. Network with artists all across the country, build relationships with studio owners for guest spot opportunities, or fill spots in your own studio with guest artists.
Bonus 2
Done-For-You Templates
Designing business assets like business cards and Sketchbook covers can be hard if you aren’t a professional graphic designer. Instead, use these plug-and-play templates to make personalized business cards in minutes.
Bonus 3
Live Tattooing Seminars
Follow along with Brandon through the tattooing process as he explains what he’s doing – and why – every step of the way.
Book Your Breakthrough Coaching Session for Free